How is the global natural vanilla trade doing?

How is the global natural vanilla trade doing?

The global production of vanilla continues to grow both in volume and quality. Madagascar and Indonesia currently remain the main suppliers of vanilla in all its forms. The United States, France, and Germany are the primary importers. A significant portion of the production is destined for the processing industry for re-exportation worldwide.

What is the quantity of vanilla produced globally?

The global production of vanilla, totaling approximately 8,000 tons of green vanilla beans annually and yielding around 2,500 tons of prepared vanilla, falls short of meeting demand. Madagascar and Indonesia emerge as primary suppliers in the market. Previously, until the 1990s, Indonesia held the top position in vanilla production. However, Madagascar has since claimed this spot, exporting an average of 1,500 tons annually. The bulk of Madagascar’s vanilla output is earmarked for export.

In the 2019-2020 export campaign, Madagascar dispatched nearly 1,780 tons of vanilla in various forms. The country produces vanilla in bean form, as extracts, powder, and other derivatives. Despite this, local consumption remains low due to high prices and limited agri-food processing infrastructure. Consequently, vanilla’s usage in domestic food and aromatic products is restricted. However, this scenario may evolve with the establishment of agri-food processing industries in Madagascar, though only 2% of the vanilla production is currently allocated for domestic consumption. UPDATE ON THE VANILLA MARKET – MAY 2019

What is the position of Madagascar vanilla in the global market?

Madagascar is the largest global producer of vanilla. The volume of vanilla exports in all its forms is estimated at nearly 1,780 tons during the 2019-2020 export campaign. Madagascar vanilla, also known as Bourbon vanilla, is of exceptional quality. The demand is significant, whether in the form of beans, vanilla extracts, vanilla powder, or other derived products. Vanilla has become somewhat of an economic identity for the country. Moreover, the economy of the northeastern and eastern regions of Madagascar is mainly focused on spices, particularly vanilla. In recent years, vanilla production has been very good, with a noticeable improvement in quality. According to experts, the vanillin content has increased compared to previous years’ productions. Many agri-food processing industries and importers of Madagascar vanilla source directly from the producers. They collaborate with local producers to benefit from quality products. The launch of processing industries should create local added value before exporting finished products. This will also generate more jobs.

Which sectors use natural vanilla in large quantities?

Natural vanilla is used in various sectors. The food industry represents approximately 85% of global demand. This includes industrial chocolate makers, ice cream manufacturers, and various other agri-food industries such as Nestlé, General Mills, Unilever, Hershey’s, Kellogg’s, Campbell, Kraft, and Coca-Cola. It’s worth noting that Coca-Cola is one of the largest users of vanilla globally in its products. This carbonated beverage already uses natural vanilla as an ingredient. However, its decision to launch Vanilla Coke has substantially increased global demand by about 10%. Other sectors that consume a lot of natural vanilla include artisans and professionals in gastronomy: chocolatiers, ice cream makers, chefs, and pastry chefs. The cosmetics industry also uses vanilla, mainly vanilla extract, to make perfumes and other skincare products. At the bottom of this scale of vanilla consumers are individuals. The use of vanilla and the desired quantity vary according to needs.

Who are the main importers in the global vanilla production market?

Most countries are consumers of natural vanilla. However, the largest global importers of vanilla are the United States, France, and Germany. The majority of well-known processing companies in the vanilla market are located in these countries: Nielsen-Massey Vanillas Inc., Synthite Industries Ltd (Symega), McCormick & Company, Vanilles. Nielsen-Massey Inc., Adams Flavours, Foods & Ingredients LLC, Givaudan SA, Aliments B&G inc., and Firmenich SA. These companies are both importers of prepared vanilla and re-exporters of vanilla in processed forms. The United States, France, and Germany account for approximately 80% of the global vanilla trade in terms of volume.

What are the medicinal properties of global vanilla production?

Vanilla is widely used in the food and beverage industry, cosmetics and personal care, as well as for specific household use. But vanilla is also a key component in some medications. Indeed, vanilla possesses various medicinal properties. Firstly, it’s an excellent stimulant of the nervous system to combat depression, hysteria, and melancholy. It’s also an interesting remedy against rheumatism. And regular consumption of vanilla promotes muscular efforts. Finally, natural vanilla has good antioxidant capabilities by preventing the excess of free radicals in the body.

How is the competition of global vanilla production and industrial flavors evolving?

In recent years, synthetic vanillin has significantly competed with natural vanilla flavors. Chemists synthesize artificial vanillin from spruce resin, cloves, paper mill residues, turmeric, and beetroot. It has gained significant importance in both food and agri-food industries. The global production of this artificial aromatic substance is estimated at over 13,000 tons per year. Natural vanilla extract obtained from global vanilla production represents only about 50 tons per year.

Nevertheless, the designation of natural flavor is reserved for natural vanilla or vanilla extract. Its use is common among renowned agri-food industries such as Nestlé, General Mills, Hershey’s, ITC, Kellogg’s, Campbell, etc. This is also the case for cosmetics, especially perfumery, and pharmacology. And this is what makes their products popular among consumers. For these sectors, we can provide them with quality vanilla beans or vanilla extracts comparable to products marketed by major firms like McCormick & Company, Vanilles Nielsen-Massey Inc., Adams Flavours, or Foods & Ingredients LLC

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