Unifying Efforts to Strengthen Madagascar Cape Pea Exports

The Cape Madagascar pea is very popular with consumers in Reunion. But demand is down because of price instability.


All stakeholders came together to improve the image of the dry grain sector in the Atsimo-Andrefana region.
All stakeholders in the dry grain sector have recently met in Toliara. These include representatives of the public sector, members of the private sector, including FIVAGRI, led by the Toliara Chamber of Commerce and Industry, and support organizations such as UNDP, the Integrated Growth Pole Project. The objective is to set up an inclusive system to boost the export of dry grain while boosting the image of this promising sector that is known for the Atsimo-Andrefana region. This meeting took place following the meeting between the Minister of Commerce and Consumer Affairs, the President of Toliara ICC, and the Director General of Faly Export in the framework of the Economic Forum for Africa held last year in Turkey.

CSR policy. Under this inclusive system, these support organizations will provide support to producers in terms of technical guidance and the provision of improved seeds and inputs to improve their productivity. During this year’s first production campaign, the stakeholders will focus on the Cape pea sector. The semi-finals will take place next month. By contrast, economic operators are responsible for social activities through the implementation of their CSR (corporate social responsibility) policy. “We will allocate a portion of our net profit to the producers and their respective families so that they can be more motivated to produce more while respecting hygiene standards and quality. Our CSR activities will focus on health and education. We are also supporting producers’ women to start vegetable farming, which is a short-cycle business. This allows them to create additional sources of income to improve the standard of living of rural households, “said Faly Rasamimanana, General Manager of Faly Export. On the other hand, the Toliara Chamber of Commerce and Industry directs and supervises this project.

Stabilize prices. Operators, for their part, will be more reassured to collect quality products that are destined for export. In fact, there will be strict controls on the phytosanitary conditions of cape pea, especially the use of insecticides, for the benefit of end consumers. Speaking of the dry grain industry, in particular, cape pea, production has been insufficient in recent years. And consumption of this product has been declining for foreign customers due to higher producer prices. “The objective of this inclusive system is thus to stabilize the price to the final foreign consumers to be able to relaunch the export of Madagascar cape peas,” he said. Note that this product is very popular with Reunion customers because of its better taste compared to the caps from competing countries.

Synergy of the actions. In addition, “to better build a relationship of trust between operators and producers in the search for opportunities, we will jointly explore new markets. As an illustration, we are currently in talks with the House of Reunion in order to meet directly with customers in Reunion at the end of this month. Faly Rasamimanana stated, “And the Minister of Commerce and Consumer Affairs is in charge of this marketing operation.” It should be noted that all stakeholders have conducted this project within the framework of the inclusive system in order to benefit from the implementation of various infrastructures in the Atsimo-Andrefana region. These include the rehabilitation of hydro-agricultural dams to develop irrigated perimeters and the rehabilitation of National Road No. 9 (RN9). The rehabilitation works on the section of road linking Toliara and Ankilimalinike, an area with high agricultural potential, have already been completed. This will allow the easy evacuation of products from it. All the more, a project to extend the port of Toliara is planned. In short, “the synergy of the actions of all development actors is essential to ensuring the food security of the region, and therefore that of the Indian Ocean,” concluded the general manager of Faly Export.

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